Public eyeing food safety, researcher says
March 11, 2005
Dr. Susan Jones, a food researcher with the Ipsos-Reid marketing research
company and a graduate of the University of Guelph's Ontario Veterinary
College, was cited as telling a high technology networking group in Guelph
yesterday that Canadian consumers want to eat better, but are increasingly
frustrated with the confusing array of products on supermarket shelves,
adding, "Confusion reigns in the marketplace,"
Jones was further cited as saying the public eye is on food product content
and risk, and those issues include preservatives, genetically modified
foods, trans-fatty acids and mad cow disease, adding, "It's now part of the
She said 55 per cent of people surveyed worry about food safety.
Research also suggests that half of consumers have said they've boycotted a
specific food over a safety concern, she added. Of these, 43 per cent said
they never went back to that product.
Jones notes that food safety has been an issue for some consumers since the
early 1990s, when environmentalists began speaking out about pesticides and
The mad-cow crisis, E.coli bacteria outbreaks in food, and the 2000
Walkerton tragedy, in which the town's water supply was tainted, have added
to those fear. Today, she said, consumers want safe, quality products that
are nutritious and not too expensive.