Canadian supermarket chain adopts new Egg Quality Assurance scheme
Egg Farmers of Canada is partnering with Federated Co-operatives Limited (FCL) to launch the Egg Quality Assurance (EQA) certification mark on select egg cartons in Co-op Food Stores in Western Canada this month.
The EQA certification mark quickly showcases to customers that their eggs are produced locally by Canadian farmers upholding world leading animal welfare and food safety standards.
“We know Co-op customers care where their food comes from and how it’s produced,” said Ron Healey, Vice-President of Ag and Consumer Business at FCL. “We’re working with Egg Farmers of Canada and using the EQA certification mark to assure our customers that Canadian eggs can be trusted for being a high-quality product with consideration for animal welfare.”
All EQA certified eggs have met the highest standards of Egg Farmers of Canada’s national Start Clean-Stay Clean and Animal Care Programmes. These standards matter and the EQA certification mark provides Canadian consumers with a visual way to recognise this right on the carton.
“For Canadian egg farmers, the EQA certification programme is a testament to the decades of work spent building and strengthening standards across the Canadian egg farming industry,” said Roger Pelissero, third generation egg farmer and Chair of Egg Farmers of Canada.
“By carrying the EQA certification mark on their products, Co-op is showcasing their commitment to sourcing quality, safe, local eggs. We’re thrilled by their enthusiasm and support for the EQA certification and we can’t wait to see more egg cartons in stores across Canada with the certification mark.”